IDEAS

We had decided who our customer demographic was and who we wanted our target audience to be, so i then decided to look at several designs of and creators of the type of prints/grsphic t-shirts we hoped to be similar to... i started by looking in shops and at the style of the type of people we'd hoped to sell to, this gave me insight into the kind of thing vertain people liked to wear. i then decided to go to nottingham to do a shop report, i later did the same in birmingham just to see the diverse range of print, graphics text etc that was already being printed on vests and t-shirts and finding out what we could do that would work the same but be different, where the gap in the market was. once i had these ideas i could begin with the design ideas on paper.